7 Copy Sins That Kill Amateur Sales Letters.

7 Copy Sins That Kill Amateur Sales Letters.

Last updated: 7/2008

iting Mistakes That Can Be Easily Fixed...

Look Over The Following Message To Discover The 7 Culprits That Are Keeping Your Sales Letter From Converting...
Dear Young Copywriter,
This isn't a magic trick. But without looking at your sales copy, I can probably tell you the 7 biggest mistakes you've made. And it's costing you sales.
It might be hard, but be honest with me here...
Have you created a sales letters that converts poorly? For example, do you see hundreds... then thousands of visitors come through without a sale? You can't blame yourself...
...because you're not a copywriter! You don't make a living by writing "cash-wielding" copy.
But you probably were a lot closer than you think to a letter that sells like crazy.
This Is Sort Of A Trade Secret,
But I'll Tell You Anyway...
Most product owners can do an OK job of writing sales copy themselves...
BUT! There are 7 mistakes that often keep a letter from converting. These "7 Deadly Sins" absolutely KILL sales.
The good news is, you can fix each of them in minutes! Small tweaks to your strategy will make all the difference.
If you're skeptical, GOOD! You should be. It's important that you listen only to people who know what they're doing. Fortunately, I can prove to you that I am one of those.
What The Freck Do
I Know About Copywriting?!
While I could tell you what I think I know about copywriting, it'd probably be better to ask my clients what I know. My client list is very impressive (especially if I could show you the clients who won't let me share their names with you!)
Three previous clients I CAN share with you are Ryan Deiss, Jim Edwards, and the legendary copywriter David Garfinkel. In fact, Ryan and Jim both invited me to fly across the country to recommend me to their PAYING seminar attendees!
(I've got proof, both were on video!)
And recently, I've even been given the opportunity to consult with legendary web copywriter, Michel Fortin, every single week day by email! We discuss all kinds of web copywriting.
So I'm not some newbie who THINKS he knows how to sell in print. No way! In fact...
These 7 Sins Were Discovered In The Trenches...
I first noticed these sins because I was getting a lot of "sales letter critique" requests. It became apparent pretty soon that most ALL sales letters were committing the SAME mistakes. And BIG mistakes that really hurt sales!
Honestly, I got tired of sharing the SAME answers over and over again. Even if it did help the person tremendously, I couldn't help but feel there was a better way to share this information.
So I decided to go the easiest route I could think of. I made 7 short videos (totaling 30 minutes) describing each of the 7 deadly sins in detail... and how to eliminate these mistakes from your copy fast.
After you learn these 7 sins, you'll have no excuse but to create a sales inducing sales letter... every time!
Take A Look At What You'll Discover Watching 7 Copy Sins...
When some beginning copywriters skip this step, they're almost guaranteeing their sales letter will NOT make the sale.
The simple method for getting questions about your target market answered instantly nearly every time.
2 simple methods for making your product or service unique or original... so you stand out from the crowd.
A powerful way to craft an attention getting headline that sells almost every time.
Michel Fortin's time tested formula for making the sale.
The BIGGEST killer of sales (according to Michel Fortin) and 3 ways to eliminate it from your message.
Should you follow the copywriting fads? (For example, red headlines. Should you use them?)
Without this key factor, you'll never sell to anyone. Here's 3 ways to make sure you have it.

"Don't Even Think About Writing Another Sales Letter On Your Own Without Watching These Videos First..."
Don’t even think about writing another sales letter on your own without watching these videos first.
There is one skill that you must have if you want to maximize your success online - the ability to motivate browsers into buyers.
If you’re like most people and the idea of paying thousands for a sales letter keeps you up at night … then Stephen Dean has just what the doctor ordered.
By watching his 7 Copy Sins videos, you can be sure you avoid the critical mistakes that can easily cost you thousands of dollars in lost sales.
Point blank — if you’re writing your own copy, whether that be sales letters, promotional emails, or autoresponder messages, then you need to avoid the mistakes that Stephen exposes in these videos.
To make your copy better than it is … or to be sure you don’t make these costly mistakes to begin with — you need these videos.
Thanks Stephen.
I know that my copy will benefit after watching these videos.
Jason Dolman
longtailtrafficsecrets.com

"...My Copy Will Never Be The Same. Fabulous Videos, Thanks Again..."
Stephen,
Those videos were wonderful!
I had actually written out my first sales letter before I listened to your videos. Every time I watched a new video in your series, I had to scramble back to my letter and change something else.
There were some things that I "sort of" knew about, but you really broke them down so that I understood them 100%.
I also got some great ideas for different resources that I can refer to.
I can't *believe* that I violated Sin #3. You'd think it would be so common sense, but I never utilized it before!
All in all - my copy will never be the same. Fabulous videos, thanks again for the opportunity to experience them. :)
Rachel Rofe
CouponCuisine.com

"The Information Is First Rate..."
The information is first rate and, if taken on board, could not fail to help anyone but the top copywriter's efforts. Well worth the small investment...
Thank you.
Ray Davies

"Valuable Information That Will Definitely Increase My Website Sales..."
Hi Stephen,
I have purchased and read quite a few guides on copywriting, but I find your video presentations to be tops! They are a heck of a lot more lively than any of those pdf documents. Stephen, you gave me valuable information that will definitely increase my website sales. Thanks so much.
Mike Pratt
Strikingdesign.com

The Simplest Way To Increase Your Conversions Without Paying $4,000.00 To Hire Me...
Imagine if you could sit down and write profitable copy your FIRST attempt. You wouldn't need to pay me $6,000.00 to $4,000.00 to craft your sales message.
And you'd have a chance to start collecting sales from day one. (Believe me, that's not common with most amateur copywriters.) These videos will save you time and help you profit sooner rather than later. Plus they're cheap as heck when you consider this...
I charge up to $6,000.00 per sales letter and around $100.00 an hour to consult with clients. But these 7 videos are just $35 total... and you can watch them from our online "theater" over and over again.
If You Ain't Happy,
Nobody's Happy!
I'm confident these videos will increase your conversion. So I'll just straight up say it: If your conversion ratio doesn't go up after fixing the 7 copy sins in your sales letter, just write me asking for a refund.
I'll return your investment ASAP. No questions asked and we'll part as friends.
To watch 7 Copy Sins from your computer in minutes from now, just click the button below. It's the one that says "Give Me 7 Copy Sins!" Move your mouse over it and click.
You'll be taken to a webform to answer a few questions, but once you're done you'll have instant access to the videos AND the notes I use in the videos. Click the button now before you do anything else.
If you don't act now, you might forget to come back later. And you know this is the surest way to improve your conversions ASAP. So click the button below now, answer a f